Ichimura Komuten Co., Ltd.

Yamagata City, Yamagata Prefecture | Construction Industry

Project Achievements

Custom Home Website Production
Recruitment Website Production
Management Policy Document Development
Recruitment Strategy Development

Connecting 130 Years of Craftsmanship and Passion to the Future

Ichimura Komuten Co., Ltd. is a construction company with a 130-year history and advanced technical expertise, trusted with repair work on the National Treasure Haguroyama Five-Storied Pagoda. While the company had built a stable track record in architecture and civil engineering, it sought to further strengthen its custom home business as a driver of future growth. In the process of searching for a partner capable of communicating the true value of the business through branding and website production, the company connected with Bunkei Inc.

Branding for the Custom Home Business

Challenge: The company was looking for a partner who could support branding to grow its custom home business and create a website that would communicate its value to customers.
Bunkei’s Approach: Through repeated interviews with Ichimura Komuten, we verbalized the company’s essential value into the concept: “A home by Ichimura Komuten, where light and breeze bring happiness.” Based on this concept, we organized the company’s strengths, commitments, construction examples, and dedication to customers, then designed a website structure that conveys reassurance and trust even to first-time visitors.
Results: By enabling the company to share information that conveys safety and peace of mind, we contributed to strengthening its sales foundation and supporting new orders.

Developing a Recruitment Strategy from the Ground Up

Challenge: The company’s internal recruitment team and year-round recruitment plan were still in development, and recruitment activities tended to depend on individual staff members.
Bunkei’s Approach: We organized recruitment activities throughout the year and developed a recruitment schedule by defining what should be done each month. We also communicated workplace conditions through numbers, employee benefits, career development systems, and other key information on the recruitment website in a way that was easy for job seekers to understand.
Results: Clear pathways to internships and job applications were established, creating a foundation for continuous recruitment activities.

Ongoing Support for a New President Appointed at Age 36

Challenge: In 2025, Yuki Konno was appointed as the new president of this historic construction company with a history of more than 130 years. While carrying forward the intentions of the former president, he was unsure how to express a management policy that reflected his own leadership style.
Bunkei’s Approach: Through close communication, we gained a deep understanding of President Konno’s values and aspirations, then organized and verbalized ideas that were difficult to put into words as a management philosophy.
Results: The company’s mission, vision, and purpose were clearly defined, enabling the direction the company should take to be shared with all employees.