Kyoto-shi, Kyoto / Kyoto Bonito Flakes Co.

Food manufacturing and
wholesale company

Achievements
  • Revamped the company website to increase the number of inquiries from the website.
  • Introduced the best kelp fisherman in Rishiri Island and started a new business collaboration with a new production area.
  • Renewal of the recruitment website to promote recruitment activities.

Design a website that sells, not one that looks good.

Buntugu will work between the client and the designer to direct the design of the website.

With our extensive business experience, we specialize in creating websites that not only look good, but also sell. This is because for many of our clients, the most important thing in creating a website is not only to look good, but also to increase sales.

Bunkei will design a website with a design that sells, with the latest attention to word choice, UI/UX, and other flow lines.
Assumptions
The company website had not been updated for many years and was suffering from few inquiries from the website.
Bunkei’s Role
Standing between the company that wants to create an HP and the designer, we verbalize the thoughts the company wants to convey to its customers. We directed a design that not only looked good, but was also excellent from a business perspective.
Results
Three months after the release of the company website, the number of views doubled. The number of inquiries increased accordingly.

Creating new synergies by utilizing a diverse network

One of Bunge’s strengths is its regional and cross-industry network.

We consider it an important part of our business to introduce our customers to the most suitable partners, thereby creating new collaborations and unprecedented synergies.

A wholesale company close to the consumer feeds back the specifications of products that sell to the production area, which in turn develops new products, and the result of this process is Kyoto Katsuobushi’s new product, “Wind-aged Hon Rishiri”.
Assumption
The company has a purchasing relationship with the producing region and has not implemented much further collaboration.
Fumitsugu’s Role
Introduced Mr. Zenichi Kosaka, the best kelp fisherman in Rishiri Island, and provided lateral support for the joint development project with the producer.
Outcome
A new product called “Wind-ripened Hon Rishiri” was released, in which Rishiri kelp is ripened at the production site.

Recruitment website tailored to each company’s human resources needs

The first step in designing a recruitment website is to define the human resources the company is looking for.
Thoroughly discussing what kind of human resources the company needs and then designing a website that reflects the values that are important to such human resources is the essence of creating a recruitment website.

Working with powerful creators, Bunkei designs a recruitment website from multiple perspectives, including text, photos, and video. Because of the shortage of human resources, we feel that it is necessary to carefully create a recruiting website that can compete with the competition.
Assumption
The company was having trouble with its recruitment activities not progressing as planned.
Bunkei’s Role
We copywrote the company’s features that job seekers would find attractive, and also took photos and videos appropriate to its brand image. Coordinated the entire recruitment website.
Outcome
The recruiting website was released. The website got off to a smooth start, with inquiries coming in from the first day of release.

Customer Comments

Bunkei is not a contracting company, but a proposal-based consulting company.

Originally, we planned to ask Bunkei only to create our website, but they were very helpful in finding out what we potentially needed as a company and making appropriate proposals, from projects in cooperation with production areas to updating our recruitment website.
In particular, the collaboration with the production area of Rishiri kelp, an important product for our company, is something that many companies have not been able to do before, and it has shown us the potential for new synergies through the connection of upstream and downstream. We recommend this company to business owners who are looking for a partner who can proactively propose what is necessary for their company.
Representative Hiroyuki Shimura, Kyoto Katsuobushi Co.

Customer Information

Company Name
Kyoto Dried Bonito Flakes Co.
Representative
Hiroyuki Shimura
Type of Business
Wholesale of food and beverage products
Description of Business
Manufacture and wholesale of shaved bonito, wholesale of food ingredients in general (Japanese, Chinese, frozen foods)
Number of employees
Approximately 90
Company website
https://kyoto-katsuo.co.jp/
Recruitment video
https://www.youtube.com/watch?v=aw0CFzJUeJY